The designation of origin of Baracoa Cocoa

Abstract

The empowerment of the origin or provenance attribute of the product, has become an important product marketing instrument especially in the agri-food sector, this article is presented with the purpose of recognizing the unique and differentiating of Baracoa cocoa, worthy of protection with the designation of origin registration Baracoa cocoa, as well propose actions to achieve it and with it may this fruit reach international standards of others such as rum and Cuban tobacco. Methods were used: synthetic - analytical, inductive – deductive, logical – history, legal- theorist, survey, observation and expert criteria, it is concluded with the foundation of the category under analysis, revealing its importance and assumption.