Communication strategy for the management of agricultural intercooperation in El Salvador municipality
Keywords:
communication strategy, agricultural intercooperation, communication processesAbstract
This strategy leads the communicative work of the project “Support to a process of capacity and conditions building to achieve in an average time highest forms of cooperative management in the agricultural sector in Cuba" (APOCOOP), which takes place in El Salvador municipality in order to increase the food security of 43 085 inhabitants. Its strategic objective is to contribute to cooperative management with a gender approach and the agricultural intercooperation, through planning dialogical participatory communication processes, collective construction and horizontality at eight cooperatives in the agricultural sector.
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