Participatory strategy for the marketing of the scientific services at Guantánamo University.

Abstract

The marketing participatory strategy is the result of the demands of the Guantánamo University working objectives; its purpose is to upgrade the participation of the professorship in the marketing of scientific services which steadily guarantee the excellence and change, make possible to constantly improve the University services, in function of the evolution of the market, as well as to sensitize them towards the effect of their contribution on the Highest Education financing. This research enhances the work with key result areas by means of maximizing the quality of the scientific, cultural and humanist process of the professorship, as well as the increase of incomes through marketing. Different techniques of popular education have been carried out to achieve participation, and while validating there were applied feasible empirical explorations, evaluated with the results of the criteria of specialists and users beneficiated by the proposal.